Ups and downs, folks.
That is the nature of the game.
In the life of someone trying to create massive success, there are peaks and valleys. And while if you use consistency as a tool in your arsenal you can minimize the downs and maximize the ups (no pun intended), they’re always going to be there. So I wanted to reach out to all of you in this post and discuss giving up – and the fact that we’re never going to do it.
Something that it’s important to note when you’re experiencing one of these dips is that failure is universal. We have all been there. Every successful person who has created immense levels of success in their lives has, more than once, reached a point where they want nothing more than to throw their hands in the air and say “That’s it.”
And believe it or not – this is a positive. If you can genuinely absorb the fact that failure is inevitable on any journey to creating immense success, you will cope enormously better than if you blindly expect it to be smooth corner to corner – remember that a calm sea never made a skilled sailor!
The point is that when you do reach those spots, you don’t get rattled and say I give up. You don’t throw your hands in the air and say “I’m throwing in the towel.” Instead, you say “Damn. Today was rough. We’ve got some new challenges to overcome, but we will overcome them – because we’re the people who win.”
It’s an attitude thing, folks.
As an example, I work with hundreds of sales representatives in every industry, and one of the things I specialize in teaching is digital marketing. I make hundreds of thousands of dollars through Facebook annually, and I show my students how to do the same. While it can be complex and frustrating for someone approaching it for the first time, I preface these teachings the same way every time:
Expect nothing and never be disappointed.
Hiccups are going to show up. Setbacks are going to show up. These are learning opportunities, and it’s not something that should be treated as a negative!
I’ve seen older sales representatives in particular who are entering this new age of digital marketing with no knowledge, no baseline of experience that most of the younger crowd grow up building upon, and that can be infuriating and intimidating. The ones who stop trying are the ones who, to be blunt, often don’t have a job on my next visit. But the ones who do try, who fight through the setbacks and the frustration and punch through the other side often overtake those around them to a level even they themselves didn’t expect.
So much of the world has what I like to call IGD – Instant Gratification Disease. However, I want you to know that if you remain consistent, anticipate the setbacks, and plow through them, success is guaranteed. And while it’s not for you to know when that success will hit, it’s for you to know that by continuing to show up consistently, punching through setbacks, you will attain it in the end.
The world is filled with people who give up – we don’t need any more of them. We have thousands of people who can shine as examples to other sales representatives, entrepreneurs, and business owners – people who can and will say “Look at me – I’m no different than you.” and I am among them. I am no different from you.
The only difference?
I never gave up.
Whether you’re a sales representative, a new business owner, or a CEO, we are all entrepreneurs. With that in mind, check out my FREE program: WX5: The Five Ws of Entrepreneurship.
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