In today’s automotive market it is imperative that you stand out from your”competition.” Far to often this is overlooked due to the belief that all the customer cares about is product & price which can be acquired from numerous dealerships selling the same product line.standout
The fact of the matter is this: “people don’t buy vehicles, people buy people.” Today’s buyer is well aware that they can visit multiple dealers that provide the same product, so why do they visit so many before making a decision? Weak sales people believe this is shopping for the best price. We are all human beings & we all move forward with decisions once we establish a level of comfort & confidence in who we are dealing with.
Many times in my career I earned the business of my customers with them knowingly paying more money to do business with me. This was not an issue because the service I provided as well as the overall experience far exceeded what they had experienced at the other dealers.
You don’t need to go far to realize the power of standing out. Visit various dealerships acting as a customer and you will quickly experience the sub par, mediocre, & lifeless dealings you will have with the majority of sales people. I would do this on a regular basis because it would allow me the opportunity to view the sales process from a customers prospective. This in turn showed me just how easy it is to stand out.
Your customers are coming into your dealership spending 10-80 thousand dollars of there hard earned money, they deserve the same value in return when it comes to how you handle them during the sales process.
Greet every potential client with a positive can do attitude as well as an energy that will separate you from the mediocre sales people in our market. We as sales professionals take potential customers and turn them into buyers & do so buy creating comfortable, professional service that ultimately opens there wallets!
If you are ready to stand out from the crowd and take your automotive sales career to the next level then fill out the form below!
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