Every moment you leave your customer unattended, you leave money on the table!
Have you ever had a deal start slipping right as you’re about to cross the finish line?
You’ve walked your customer through your efficient, excellent sales process. Negotiations are over, they’re ready to lean on the pen, and your day is starting to look pretty good. You get them another coffee and then excuse yourself for a few minutes to go speak to someone in those last couple steps to closing this deal. Youhave created “heat”, and your customer is fired up and emotionally invested.
But when you come back, the enthusiasm your customer had has deflated like a week-old balloon, and you have to spend another 30 minutes trying to pump everything back up to where it needs to be.
How many of you have experienced buyer’s remorse? That little nagging feeling in the back of your head after a major purchase?This is exactly what most customers are going to experience when you leave them at the desk to go speak to F&I… or your trade appraisal guy, or your manager! That little nagging feeling gets louder and louder the quieter it is… and the clock starts ticking the moment you leave the room.
Even when both you and your customer know that they want and need this car, even after you’ve already logically justified to them all of the many reasons that they should take possession of this car, the human brain will automatically want to start backing away.
Now, efficiency doesn’t have to sacrifice quality (and 99% of customers are in fact going to be more inclined to buy when they feel their time is being respected and that you are hustling to make sure they get exactly what they want and deserve) but this is why it’s so important that your sales process is AIR TIGHT.
This is something that, through ten years as a salesperson and another ten as a coach, I have polished down to a science. But lucky you… you don’t need to wait twenty years – you can have all of this information at your fingertips, right now.
Just click the link below to get started!
Make it great!